Blog

Insights for brands, creators, and marketers

Introducing London: The AI Agent Rebuilding Influencer Marketing

Meet London, our new AI-powered influencer marketing agent. Generate briefs, match creators and personalize outreach in minutes.

Discover the strategies top brands use to identify and partner with creators before they hit mass popularity.

Stop guessing on campaign performance. Here are the exact metrics and frameworks our top brands use to prove ROI.

Platform-by-platform breakdown of engagement rates, creator costs, and conversion performance across our 10,000+ brand campaigns.

We analyzed 50,000 campaigns. Here's the data on which influencer tier actually converts — and when to use each.

From AI-generated content to performance-based partnerships — the shifts reshaping how brands work with creators this year.