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Strategy

TikTok vs Instagram: Where Should Your Brand Invest in 2026?

Platform-by-platform breakdown of engagement rates, creator costs, and conversion performance across our 10,000+ brand campaigns.

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Priya Sharma

Data Analyst

January 28, 2026·6 min read
TikTok vs Instagram: Where Should Your Brand Invest in 2026?

What is London?

London is Creator's new AI agent built to turn influencer marketing strategy into activation — in minutes, not weeks. Instead of manually sourcing creators, writing briefs, and personalizing outreach across dozens of spreadsheets, London handles the entire workflow end-to-end.

You tell London what you're launching. It identifies the right creator archetypes, generates a campaign brief, finds matching creators from our database of 250M+ profiles, and drafts personalized outreach — all before you've finished your second coffee.

Why we built it

Influencer marketing has a coordination problem. The strategy side is creative and nuanced — but the execution side is brutally repetitive. Brands spend 80% of their time on tasks that don't require human judgment: searching, filtering, copy-pasting, formatting, following up.

London is designed to absorb that 80%. So your team can focus on the decisions that actually move the needle — creative direction, relationship building, and campaign optimization.

What London can do today

  • Generate campaign briefs from a product URL or description
  • Match creators by niche, audience demographics, and engagement quality
  • Draft personalized outreach messages at scale
  • Suggest campaign budgets based on historical performance data
  • Monitor campaign steps and surface next actions

How to get access

London is rolling out to Creator customers starting this quarter. If you're already on a Creator plan, you'll see London appear in your dashboard. If you're not yet a customer, you can request early access below.

Try London for free

See how AI can transform your influencer marketing workflow.

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