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Trends

Creator Economy Trends Every Brand Needs to Know in 2026

From AI-generated content to performance-based partnerships — the shifts reshaping how brands work with creators this year.

S

Sinead Fitzgerald

Product Marketing Specialist

January 3, 2026·5 min read
Creator Economy Trends Every Brand Needs to Know in 2026

What is London?

London is Creator's new AI agent built to turn influencer marketing strategy into activation — in minutes, not weeks. Instead of manually sourcing creators, writing briefs, and personalizing outreach across dozens of spreadsheets, London handles the entire workflow end-to-end.

You tell London what you're launching. It identifies the right creator archetypes, generates a campaign brief, finds matching creators from our database of 250M+ profiles, and drafts personalized outreach — all before you've finished your second coffee.

Why we built it

Influencer marketing has a coordination problem. The strategy side is creative and nuanced — but the execution side is brutally repetitive. Brands spend 80% of their time on tasks that don't require human judgment: searching, filtering, copy-pasting, formatting, following up.

London is designed to absorb that 80%. So your team can focus on the decisions that actually move the needle — creative direction, relationship building, and campaign optimization.

What London can do today

  • Generate campaign briefs from a product URL or description
  • Match creators by niche, audience demographics, and engagement quality
  • Draft personalized outreach messages at scale
  • Suggest campaign budgets based on historical performance data
  • Monitor campaign steps and surface next actions

How to get access

London is rolling out to Creator customers starting this quarter. If you're already on a Creator plan, you'll see London appear in your dashboard. If you're not yet a customer, you can request early access below.

Try London for free

See how AI can transform your influencer marketing workflow.

Get Started