Creator Search / By City

Top Influencers in New York City

New York City is the largest influencer market in the United States. The city's density of fashion, food, fitness, finance, and lifestyle creators makes it a hub for brand partnerships across every category. NYC-based creators often command premium rates due to their proximity to media, events, and brand HQs, but they also deliver higher-quality production and faster turnaround on campaigns.

50K+

Active Creators

Fashion, Food, Finance

Top Niches

+25%

Avg. Rate Premium

#1 in US

Brand HQ Density

Top Creators3,797 found

Natalie Lee

Natalie Lee

@natalee.007

#1

6.8M

Followers

0

Avg. Eng.

--

ER

Hany Shaker

Hany Shaker

@hanyshaker

#2
Musician

4.5M

Followers

1.9K

Avg. Eng.

0.04%

ER

Ronald Mestanza

Ronald Mestanza

@chapulintimesquare

#3
Artist

3.1M

Followers

9.1K

Avg. Eng.

0.30%

ER

New York City ๐Ÿ—ฝ NYC Travel | Hotels | Food | Tips

New York City ๐Ÿ—ฝ NYC Travel | Hotels | Food | Tips

@newyorkcity.explore

#4

2.9M

Followers

775

Avg. Eng.

0.03%

ER

@

#5
Photographer

2.6M

Followers

53K

Avg. Eng.

2.02%

ER

@

#6

2.4M

Followers

21K

Avg. Eng.

0.85%

ER

@

#7
Blogger

2.3M

Followers

9.5K

Avg. Eng.

0.41%

ER

@

#8

2.3M

Followers

37K

Avg. Eng.

1.64%

ER

@

#9
Public figure

2.0M

Followers

2.9K

Avg. Eng.

0.14%

ER

@

#10

1.9M

Followers

2.0K

Avg. Eng.

0.10%

ER

My New York magazine ยฎ

My New York magazine ยฎ

@mynewyork_

#11
Magazine

1.7M

Followers

0

Avg. Eng.

--

ER

Pam Garcia๐Ÿ‘‘

Pam Garcia๐Ÿ‘‘

@lapatronaofficial15

#12
Entrepreneur

1.7M

Followers

1.3K

Avg. Eng.

0.08%

ER

@

#13

1.6M

Followers

1.4K

Avg. Eng.

0.08%

ER

@

#14

1.5M

Followers

0

Avg. Eng.

--

ER

Alexxugur

Alexxugur

@nfs.manhattan

#15
Hair Stylist

1.3M

Followers

2.0K

Avg. Eng.

0.15%

ER

@

#16
Public figure

1.3M

Followers

57K

Avg. Eng.

4.28%

ER

@

#17

1.3M

Followers

10K

Avg. Eng.

0.80%

ER

Marina Kovalyov

Marina Kovalyov

@marina_kovalyov

#18
Blogger

1.3M

Followers

77

Avg. Eng.

0.01%

ER

@

#19

1.3M

Followers

10K

Avg. Eng.

0.82%

ER

@

#20
Community

1.2M

Followers

1.7K

Avg. Eng.

0.14%

ER

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Frequently Asked Questions

Why hire New York-based influencers?

NYC influencers offer proximity to brand HQs for in-person events and content shoots, access to iconic locations for high-production content, and audiences that skew higher income and higher purchase intent. They're particularly effective for fashion, food, and lifestyle brands.

How much more do NYC influencers charge?

NYC-based creators typically charge 20-30% above national averages due to higher cost of living and production costs. However, their audiences tend to have higher disposable income, often resulting in better ROAS despite the premium.

What niches are strongest in New York?

Fashion and beauty dominate, followed by food, finance, and lifestyle. NYC is also a growing hub for tech and startup influencers. The city's diversity means you can find authentic creators in virtually any niche.